Johor Bahru, 24 March 2008 - Alliance Bank is extending its branch footprint in the south with the opening of its latest branch in Taman Molek, Johor Bahru.

Located at No. 1, Jalan Molek 1/29, Taman Molek, the spanking new Alliance Bank Taman Molek is a welcome addition to the landscape of this lively southern city.

"Johor, especially its capital Johor Bahru, is one of the fastest growing cities in the country, bustling with economic developments spurred by the South Johor Economic Region initiative. Taman Molek in Johor Bahru is an area that is thriving with a good mix of commercial and non-commercial businesses. With the opening of our branch here, Alliance Bank is well positioned to reach out to the business communities in the vicinity.

"We will be able to offer businesses and individuals the entire spectrum of our financial offerings and services," said Alliance Financial Group Chief Executive Officer Datuk Bridget Lai at the opening of the branch.

Alliance Bank Taman Molek joins the current network of over 90 Alliance Bank branches with their bold, attractive and contemporary exterior juxtaposed against an interior that exudes warmth and coziness amidst modern-day banking facilities.

"Customers today are financially savvy. Many are exposed to a global banking experience. As such, they expect more out of their banks than the basic transactional activities. As a customer-focused financial group, Alliance is committed to staying relevant to our customers and their ever-changing needs," added Datuk Lai.

Alliance Bank Taman Molek aims to enhance customers' experience by offering them a total banking experience. The branch incorporates a Privilege Banking Centre, a Share Trading Centre, a 24-hour e-banking lobby and a customer sales and service lounge staffed by a dedicated, experienced and knowledgeable team of advisors who are well equipped to attend to customers' needs.

Added Datuk Lai: "Our approach to banking is personal and relationship-based. We are acutely aware that no two customers are alike. As such, we aspire to meet each customer at their specific level of needs, partnering them as they transit from one phase to another in their financial needs."

Alliance Bank customers can expect to see more of the new-look Alliance Bank branches in key market segments across the country as the Bank continues to use its branches as a key distribution channel for business growth.

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