Klang, 12 March 2008 - The Alliance Financial Group continues to underscore its commitment to its customers and their community with the opening of a modern and contemporary-looking new Alliance Bank branch at 56, Lorong Batu Nilam 4B, Bandar Bukit Tinggi, Klang.

"Alliance Bank has been a part of the Klang community for more than 10 years. During this period, Klang has evolved into an established commercial hub. As a result of this growth, the needs of our customers in Klang have expanded and changed, which has spurred our decision to open a new branch in the fast-growing Klang area.

"Today, banking is more than just helping customers perform transactions over the counters. Customers are discerning and they value that extra effort that goes into ensuring that the services rendered are personalised, that the products offered are customised and that the environment in which they conduct their banking is comfortable, stress-free and pleasant. Banking has become a total, personal and interactive experience. This is what we at Alliance Bank are offering our customers," commented Alliance Financial Group Chief Executive Officer Datuk Bridget Lai.

At Alliance Bank Bandar Bukit Tinggi, customers will have access to a wide range of modern-day banking facilities that aim to take them beyond traditional transactional banking. They will be able to enjoy full-fledge banking facilities that include personal banking, share trading, business financing, privilege banking and share trading services.

"As a customer-centric bank, Alliance Bank intends to fulfil its brand promise of Banking Made Personal though continuous product innovations and improvements to its banking facilities. Most of Alliance Bank's branches have a 24-hour e-banking lobby, customer sales and service lounge, a Share Trading section and a Privilege Banking section. At the Alliance Bank Bandar Bukit Tinggi, we are also offering safe deposit box facilities for the convenience of the Klang community.

"To complement the facilities, we have in place dedicated teams of staff at every centre to cater to the needs of the Bank's diverse segment of customers. For instance, our Privilege Banking Centres are manned by Customer Relationship Managers who are able to offer financial advisory services to the Bank's high net-worth customers, while Alliance Business Centres have teams offering financial advice to aid SMEs and corporate businesses," elaborated Datuk Lai.

The exterior of Alliance Bank Bandar Bukit Tinggi features a bold and contemporary look and feel, with a cosy interior designed to offer Alliance Bank customers the opportunity to bank in comfort.

Datuk Lai said the Bank's customers can expect to see more of the new-look Alliance Bank branches in key market segments across the country as the Bank continues to use its branches as a key distribution channel for its Consumer and Commercial banking businesses.

Underpinning Alliance Bank's commitment is the recent opening of its new branch in Taman Melaka Raya, Melaka, in early March. The Taman Melaka Raya branch, which features a Privilege Banking Centre to cater to a growing high net-worth client segment, brings the total number of branches in the Alliance Bank network to 88 branches located throughout Peninsular Malaysia, Sabah and Sarawak.

"To date, 16 of Alliance Bank's branches have Privilege Banking Centres and we plan to establish a further seven Privilege Banking Centres by the end of next financial year.

"At Alliance, we fully believe that banking is relationship-based and we want to continue nurturing this relationship with our customers and the communities around us. The look and feel of our branches reflect this commitment and the value we place on them," added Datuk Lai.

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